In the supermarket fresh products is one of the most important product category of a supermarket, in fact, fresh products in the management of the above is still very difficult, so in the supermarket business should pay attention to the management of fresh products.
1 commodity display
(1) fresh sense: highlight the freshness of the product and the display of innovation, so that customers refreshing
(2) the sense of quantity: highlight the full of goods while reflecting the comprehensive strength of the enterprise.
(3) the sense of hygiene: goods health, goods shelves, health workers can make customers feel the feeling of trust
(4) first out: to ensure the quality of goods
(5) the regular display: commodity and position does not make the regular adjustment, displays the store neatly planned image.
(5) change display: the maintenance of fresh area fresh, with James and the main body to carry out promotional activities, active store atmosphere
(6) changes in the booth: display location is not big change, according to the seasonal and promotional activities to do a special display, with the POP publicity.
(7) promotional display: with seasonal and special holiday changes and creative promotions.
(8) special promotion: according to the regional characteristics or the supermarket itself has the characteristic display goods.