From the online shopping data, the third quarter of this year China online shopping market has reached about 200000000000 yuan, compared with the traditional retail industry is weak. Since the beginning of this year, China's retail industry has emerged in various types of development crisis. Charging high channel fees to suppliers to push up prices, as well as product quality problems, to bring unprecedented pressure to the entire industry. The profit margin of supermarket stores is also declining, operating expenses accounted for the rise in the retail business profit margins appear to fall, which has an impact on the supermarket industry, and thus affect the sales of supermarket shelves. According to the survey, with online shopping to join the competition, may change the current pattern of China's retail industry. Survey shows that 5% of China's top 100 companies have launched online shopping platform and run well, nearly half of the business has been carried out online shopping but faced with a difficult situation, there are 10% of the companies are still expressed on the net purchase of a wait and see attitude.