On the difference between the convenience store shelf display and the supermarket display
Date:2016-11-21 Browse:8233
Supermarkets and convenience stores display shelves shelves display the biggest difference is that the category of goods on display too much, many things, can play space is big, but for the convenience store land stores, supermarkets can not completely copy the commodity structure, can't completely according to the supermarket shelves of goods on display. Convenience store shelves display more emphasis on fine, the display of the requirements are higher, only in this way, there is enough competitive strength to survive.
The basic principles of convenience store shelves display:
1, the normal convenience store shelves do not do manufacturers to promote the display
The normal convenience store shelves refers to one side wall shelf and island shelf, which is on display area convenience store category of goods, these areas are not manufacturers do promotion display of goods, because the manufacturers do display serious influence we have chosen reasonable category display, but also affect the appearance, destruction of the overall layout of the merchandise.
2, the most expensive low profit merchandise on display at the bottom of the shelf
The bottom shelf display necessities or low profit goods on a shelf in the gold position display high profits, the rapid turnover of big brands, high priced goods, goods from vertical display, display. With similar product specifications with commodity prices to prohibit the procurement of goods store, otherwise it will cause competition situation, pay attention to the distinction between the price band.
3, fresh fruits and vegetables meat on display in the door position
Fresh is the most difficult to deal with a region. Mainly refers to the fruit and vegetable cold meat, usually placed inside the door. In some cases, fresh weight higher than department stores, such as in the side channel position of this shop Nakajima, the general area of relatively large. After the fresh regional planning, food areas in the region of the condiment basically set, from the recent local areas, generally on the wall shelf. Because by the wall shelf is relatively high, if a row of shelves can be fully stocked with seasoning, then the best customer to buy vegetables, through the condiment channel, you can buy all the necessary seasoning, direct cash register.
4, fruits and vegetables on display special fruit and vegetable rack
Fruits and vegetables on display in the special fruit and vegetable rack, one side can be, according to the type of goods to determine.
5, bulk food close to fresh shelves display
Bulk food in general is also placed next to the fresh area, because the weight is convenient. Bulk grain in the fresh area must be placed next to the bag of food. Casual food in bulk can be placed near the checkout area of the area, next to a snack bag. Bulk snacks as far as possible to use special shelves display, into small plastic basket, can be very good to improve the shelf utilization.
6, self goods in the cash register area display
Homemade food is generally placed in the service area, mainly on the cash register table, mainly including a variety of machines, you can also put behind the cash register. Such as Oden, sausage, dumplings, lunch, a variety of homemade drinks etc..
7, pay attention to the cash register area of goods on display shelves
Candy category of small packaging products in general to the cash register, or the end of the cash register on the opposite side of the. Bags of candy can be placed in the hanging area. Chocolate can also be placed on the opposite side of the cash register on the shelf, jelly is generally placed close to the checkout near the normal shelves above. Why display these things, consider yourself.
8, special display area
Special products imported class to be placed in the area. If the Muslim food set up a separate area, the import of food alone set the regional placement. Location must be obvious, as the characteristics of the region.
Article source: