The management of maternal stores shelves display Bukexiaoqu, this not only directly affect the store's sales performance, but also to the customer's first impression of scoring play a key role. If the baby shop shelves display no principle, to the clerk is not convenient to return home, is not convenient to purchase customers, how can let the customer rest assured to buy goods? Especially baby goods, customers are particularly picky about the goods, so we summed up the quality of the mother and child store shelves display several principles:
The principle of display maternal stores shelves
First of all, easy to see, can be found, can get good reputation: maternal stores shelves in the display is must have a rational division, indicated by POP, POP and other goods to guide customers suspension area selection, each kind of goods in accordance with the requirements of the display, to fully display, often filled with, give the customer a good sense of maternal and child products rich, so that customers can find the products conveniently, and can easily get.
Secondly, the details of the office place: near the entrance configuration of the goods, the goods on display should be high slew rate, which is convenient for the customers to begin to buy into the store shelves; both ends of maternal stores can display the best-selling merchandise, so for customers to choose; active line corridors can display some impulse buying goods, can also be displayed in the checkout of course, impulse the price of goods can not be too high.
Again, the association rules: maternal and child store shelves can be appropriate to select the associated display, the main commodity Association, supplemented by brand association. Fixed position commodity rule, do not adjust the shelf location and area often. Single product display surface greater than 20 cm, which is maximized display area of single product display area requirements.
Finally, learning skills: maternal supermarket store shelves can not copy the supermarket display form, but also can use some skills, such as display in accordance with the order of price, the price of similar goods can be put together. In the packaging to make vertical display, the display mode is small under the large, light weight; the color is more prone to distinguish the goods on display, can also have a sense of beauty to attract customers, and high profit goods generally displayed in sight at the gold plate, approximately 1200 of the height of the shelf location.
The above four points on the baby shop shelves display principle, can effective display area of greater store profits, of course also need to store according to product sales, optimize gradually for mother shop shelves, it is necessary to install a dedicated display staff, learning and guidance. Maternal store shelves how to improve the effectiveness of the flat, first from the layout of the shelf start, but ultimately from the commodity display norms on the hand, thereby attracting customers to buy.