Small shelves hidden big secret, in recent years, we are conducting channel warfare, terminal contention, in fact, is competing for limited shelf resources terminal. Retail details, details determine success or failure, we introduce the supermarket shelves:
Secret one: product location
General supermarket shelves in a total of 4, second from the top third, is the largest selling shelves, especially the second layer is the shelf, because the shelf and consumers substantially parallel to the line of sight, touch, most convenient for consumers to choose, but also the largest sales.
Such as supermarket shelves of the view below (1):
Products moved from the fourth tier shelves to the third tier sales increased by 34%, moved from the second floor to the second tier sales increased by 63%, from the direct transfer of the fourth tier to the sales of the layer to improve the level of sales of gold shelves for the second tier 78%..
According to the height of the display, the shelf is divided into three sections:

The middle of the most easy to get the height of the hand, the male is 70 - 160, women are - - 150 cm, some people call this height for the gold position, usually used to display the main commodities or companies interested in the promotion of goods;

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