Convenience store merchandise shelf display
Date:2016-12-26 Browse:5503
Commodity display is a science, it is silent promoters, and we have to face the biggest problem is how to use limited space to create the maximum profit. Commodity display has become an important science, no investors have denied the benefits of clever merchandise display to the store. It is silent promoters, and we have to face the biggest problem is how to use limited space to create the maximum profit.
The basic principle of the merchandise:
Principle of first in first out:
Production date of goods placed in front of the sale, to prevent loss of goods.
Principle of goods sign:
Goods and prices signed one by one, the price tag includes POP, price licensing, stickers and other commodities marked the price or performance of the logo.
Classification display principle:
General use, performance, color, brand, size classification of goods.
Vertical display principle:
When the number of more than 4 kinds of varieties of goods, merchandise display should be placed vertically from top to bottom.
Principle of related display:
According to the purpose of use, use, sold to others and other related relations, so that commodity combinations play a complementary and extended role.
Principle of color matching:
The color, shape, size contrast between commodities should not be too large; vertical display of goods between the upper and lower color contrast should not be too large. General from the warm tone to the cold color over (cold and warm alternating display should pay attention to the harmony of color).
Gold display principle:
The shelf is about 120 to 160 cm area, Duitou, end frame, temporary channel area should display high profit goods, seasonal goods or merchandise display to highlight the special offer.
Display and sales volume and purchase volume of the principle of coordination:
According to the principle of the price center line guide display, adjust commodity structure and procurement; ensure the main goods shelf space and scale advantage, reduce the influence of alternative commodities on the main commodity.
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